Our Story
Our Story
Fei - which means ‘to fly’ or ‘flying’, conveys a sense of beauty and boldness, as well as a free-spiritedness. Fei provides a distinctive and bold style that appeals to customers looking to make a ... statement and stand out from the crowd.Unlock the magic of radiant hues and elevate your style with our dazzling colorful crystal jewellery. From sizzling reds to lively greens, embrace the Kaleidoscope of colors because life is too short to wear dull accessories!
Hello, I'm Tanushree Lo, the founder and creative mind behind this jewellery brand. With a background in fashion from NIFT
and over a decade of experience in the jewellery industry, I've had the privilege of working with renowned brands like
Exquisite Fine Jewellery in Jaipur, Apranje
Jewellers, Bangalore,and C. Krishniah Chetty Jewellers which is also based in Bangalore.
My journey in the jewellery
world began with a passion for colors and gemstones, which has always fascinated me since childhood. During my tenure at C.
Krishniah Chetty Jewellers, I honed my skills in jewellery manufacturing and explored various techniques. It was here that
I discovered my love for designing gemstone jewellery, finding joy in
creating unique pieces that celebrate the beauty of these precious stones....
Driven by my passion and inspired by the desire to make exquisite jewellery accessible to all, I embarked on a journey to create my own brand. Drawing from my experiences and fueled by my love for colors and gemstones, I set out to curate a collection that reflects my personal tastes while offering affordability without compromising on quality and craftsmanship.
Every aspect of Fei, from photography to content creation to packaging, is infused with my vision and attention to detail. I take immense pride in the journey of building this brand and am grateful for the opportunity to share my passion for jewellery with you.
Thank you for joining me on this adventure, and I hope you find something special that resonates with you as much as it does with me.
Our brand is dedicated to creating exquisite colorstone crystal jewelry that mirrors the beauty of real gemstones while remaining affordable. Drawing inspiration from the diverse colors found... in nature,we blend innovative design with vibrant hues to craft pieces that radiate individuality and elegance. We believe in making luxury accessible, offering jewellery that celebrates personal expression and the rich spectrum of the world's colors.